Search engines are the beginnings of most online experiences. This is why it is not a surprise that website owners, from bloggers to businesses and eCommerce sites, all want the search engines to notice them.
This is done through the search engine optimization or SEO process. One critical aspect of this process is none other than SEO writing.
Writing SEO friendly copy
SEO involves making sure that web pages are attractive to the eyes of search engines as a way of boosting traffic. Although search engines are using different factors to rank website pages, writing SEO friendly copy is necessary when using targeted keywords or keyword phrases.
A common challenge when it comes to writing SEO copy is balancing the content so that it will get ranked by search engines while still remaining appealing and interesting enough for the readers.
SEO copy basics
The very first step to effective SEO writing is having a good understanding of the SEO concept. When it comes to written content, this starts with searching for a keyword or keyphrase where you will build your content around.
Once you got the keyword or key phrase for the topic, you have to research it. Here are the steps you can follow:
- Use a keyword tool and enter your key phrase or keyword in it.
- Check the number of searches done for that phrase or keyword for the past month. Although you want lots of searches on the word, you shouldn’t only consider the number of searches alone.
- How much competition does the keyword or key phrase have? If there are tons of searches and high competition at the same time, it might be difficult for you to rank in the search engines for that keyword. There are times when it is better to choose another keyword with less competition and fewer searches.
- What are the other keywords present? These tools can help identify keywords that could be better or other variations of that keyword that can be used in the article so that you don’t use one keyword excessively and get penalized by the search engines for keyword stuffing.
Using keywords in your SEO friendly copy
After establishing your relevant keywords and key phrases, you need to make sure you are using the keywords properly. The keywords are important for your website to grow.
Overall, your keywords with SEO friendly copy must show up in the following:
- Internal links
- Page content
- Image alt tags
Your SEO friendly copy should always focus on being well-written. You need to have high-quality content that will be enjoyable and beneficial for the readers.
Make sure every article is appealing to the target readers and you will see how it can greatly help you in your goals.