Sometimes a self-hosted blog is the best way to go.
Even though, there are many free blogging platforms to use such as WordPress.com, Medium, and Tumblr. Setting up your own self-hosted blog is the best choice. However, if you need time to decide, starting on a free blogging platform makes sense.
Once you have some momentum and a solid business model, you should definitely consider moving to a self-hosted blog platform.
Self-Hosted Blogs Are Better
If you’re blogging with a goal of making money then you should definitely take the leap and go with the self-hosted blog, such as WordPress (not WordPress.com). And don’t be overwhelmed by the self-hosted technical talk. It basically means that you control your website.
Here are a few other reasons why we recommend using a self-hosted blog.
Professionals Use Self-Hosted Blogs
The main reason I am stressing about using a self-hosted blog over the free website options such as Tumblr, Medium, or Blogger is that you want to be ready for your moment. Using a free blogging platform will certainly lower your chances of earning money online because advertisers, sponsors, and companies will ignore your blog. The reason they’ll ignore your blog is that you will not be able to install their custom scripts or visitor tracking codes.
More Freedom With Self-Hosted Blogs
There is a lack of control for people using these free platforms, if you get shutdown then it can be extremely hard to recover. If you’ve ever had a YouTube video removed or a Facebook page shut down, you’ll understand the fear of relying on these platforms. The traffic from these free platforms can be great but eventually, you’ll want the free platforms to be the backup to the self-hosted blog that you fully control.
Self-Hosted Blogs Are Harder To Grow
Growth is definitely the biggest challenge for bloggers, especially bloggers with a self-hosted blog. Getting consistent traffic to your blog is going to take time because people won’t just stumble upon your blog anymore. However, bloggers can get traffic slowly with great search engine optimization. Or bloggers can try viral triggering marketing or pay-per-click marketing. Overall, the only higher power to watch out for with a self-hosted blog is Google and Bing, these search engines are fair if you aren’t doing anything against their policies.
So to sum it up, a few reasons why you’ll love using a self-hosted blog instead of those free blogging platforms are:
- More control over your blog, your updates, your appearance, etc.,
- No more fear of having content blocked or deleted,
- The ability to give temporary and limited access to guest writers,
- Creating your own platform to gradually grow your audience,
- Having access to powerful plugins for growth, marketing, networking, and anything else you can think of to help with your blog.
One More Thing
If you are new to all of this “blog stuff”, then you probably don’t have your own domain name so signing up for a new Bluehost account is perfect because you’ll get a free domain name if you sign up for their yearly plans (you can cancel at any time). If you’re interested in using Bluehost to start blogging then read our article, Learn How To Start A Blog.