Off-page SEO refers to all the ranking strategies and optimizations done on external websites that can help improve a website’s position in the SERPs, search engine results pages.
Most people think that off-page SEO is only about link building but there is still more to it than this alone. Generally speaking, off-page SEO is about promotion methods, with the goal of ranking a website higher in search results.
How does off-page SEO work?
For so many years, search engines have been doing their best to look for a way to provide searchers with only the best results. To make this possible, they consider on-page SEO factors and off-page SEO factors.
Through the help of off-page SEO, search engines understand how the world perceives a specific website. Websites that are useful and high quality are more likely to have backlinks coming from other sites.
Additionally, brands will likely connect with and mention these websites on social media platforms. This often results in natural website sharing and bookmarking from searchers that share similar interests. Overall, this is the type of stuff the search engines love… for now.
What are the benefits of off-page SEO?
The benefits will have an incredible impact on your site. Doing this properly is one of the best ways for Google or any other search engine to get a measure on your site’s authority. A successful strategy for off-page SEO will make website owners enjoy different benefits such as the following:
With this off-page SEO strategy, the website can rank higher on the search engine results page, leading to more organic traffic.
When your ranks are higher, it also means better exposure since a website that belongs to the top position will have more visits, more links, and more mentions on social media. This is like an unending sequence of events wherein one thing can lead to another and another and so on.
Higher page rank
Page rank is the number between 0 and 10 that indicates how important a website is to Google. The founders of Google, Sergey Brin and Larry Page, invented this page ranking system. The page ranking system is one major reason behind the success of Google when it comes to showing searchers the most relevant results.
Today, page rank is just one out of 250 factors for ranking that Google uses to rank websites.
Google also introduced EAT, or Expertise, Authority, and Trustworthiness, a concept that plays a crucial role in rankings and has a direct relationship to off-page SEO.
Simply put, Google prefers to rank sites that show authority and expertise on a specific subject. One way to ensure that the sites that the algorithms picked up are worth the trust is through the type and number of incoming links.
For instance, if your goal is to be seen as an expert on a certain subject, it wouldn’t be enough that you just say it. Instead, other related sites must also agree and it can be expected through the presence of links that point to your site.
Off-page SEO (and also technical SEO) is something that you cannot just take for granted. Remember to always monitor it and you’ll reap its benefits. You need to have a system to keep up with your off-page SEO strategy. We started off using Google Sheets and keeping track of all our activities.
Never give up… if things get too difficult, you may need to work with a local SEO professional or use SEO software such as SEMrush.
Related: What is on-page SEO