You have surely heard of content creators. But the main question is what do content creators do in the first place?
Content creators are employees (or freelancers) that are in charge of the creation or contribution to the production of different forms of media, most primarily digital media.
Content creators typically create content for a rather specific group of people.
What do content creators do?
Content creators can contribute to almost all types of media to the social media presence of a brand including the following:
- Industry news articles
- Articles and blogs
- Infographics and images
- Podcasts and audio
- Screen captures and videos
- Social media
The content must fit with the overall strategy of the brand. A professional content creator specializes in the development of performance-based and compelling content that can help the company they are working for to establish their authority, form trust among their target audience, and eventually generate more sales and revenues.
Content creation can come in all sizes and shapes. In reality, the format you use for delivering content is not as important as the information you can deliver through the content.
For those who are planning to create more content for their business, you have several options. You can choose to work with a freelancer, hire someone in-house, or get the help of a professional agency that will deal with content creation on your behalf and help develop a winning strategy for you.
How to find good content creators?
Finding a good content creator that is consistent can be challenging. When evaluating potential options for a content creator, there are several things you have to look for to give you the assurance that you will have a successful content strategy.
A good content creator will have the following:
1. Experience in the industry
Working with agencies or freelancers with sufficient industry experience will most definitely yield better results instead of training one of the staff members merely because they can write decently.
Remember that the process of content creation is already a long term process in itself so don’t make it even longer by hiring an inexperienced one.
2. Quality craftsmanship
Quality content will always stand out among today’s readers. People would never be interested to read articles that someone put together in 5 minutes. What they need is insightful and original content made by someone who is an expert in the industry.
This is particularly true for business to business industries. They need expert-level content and not those basic run of the mill articles.
Always choose to work with and pay someone who can come up with high-quality content. When it comes to content creators, quality is always more important than quantity.
3. Good track record
You should avoid hiring a content creator without a good track record from previous employees or positive feedback from their freelance projects.
Content creators with sufficient experience in the field can provide you samples of previous content they made to give you a good idea of what they can offer.
What do content creators do? As their name suggests, they create content and not just any content but unique and high-quality content.
This content can be created for websites, blogs, newsletters, podcasts, social media, Youtube, Pinterest, or any place that has a digital footprint.
Related: What are Content Creators?