There are about 40,000 searchers performed on Google every second.
It is important to know what people are looking for if you want your business to take a spot on the first page of search engine results.
The terms that help a page get to the first page are what you call keywords. Using different types of SEO keywords can help do the trick.
Below is a quick overview of these different types of SEO keywords that you can use for your SEO campaigns:
A long-tail keyword is more specific. Many websites and blogs have a primary topic called a head term. This head term is used for generating a specific and long-winded keyword.
Since long-tail keywords focus on the niche, they tend to have a very high conversion rate.
A short-tail keyword is a broad phrase that people use often in their searchers. These keywords often consist of one word or two. Due to their length, these search terms are less specific. Short-tail keywords are relatively standard.
Short-Term Fresh Keywords
A short-term fresh keyword (or trending keyword) is a keyword that was recently hyped over social media or was in the news. These kinds of keywords could be used to get a massive amount of search conversions in a short amount of time.
Fresh keywords are usually part of a current trend and will fall fast after the hype has died down.
Long-Term Evergreen Keywords
The term evergreen just means something sustainable and long-term. Evergreen content refers to content that remains relevant even after some time. Similarly, keywords in relation to this content are called evergreen keywords.
Depending on your goal, evergreen keywords are a great way to grow your traffic over time.
These types of SEO keywords are terms related to specific brand offerings and products. The companies that often leverage such keywords include those sports companies that have tie-ups with sporting events and sportspersons.
Customer Defining Keywords
All businesses have their own target audience and good businesses always know their customer types. A customer-defining keyword is a type of SEO keyword that defines your customers or identifies the way your customers will define themselves at least.
Based on their name, geo-targeting keywords focus on a specific location. Such keywords can lead to localized results that can lead to local content and local businesses. Localized searches are enjoying better momentum and these keywords feed the current demand.
LSI or Latent Semantic Indexing keywords are conceptual terms search engines use for a better and deeper understanding of the website’s content.
Back in the days, search engines categorized and identified pages based completely on keywords used on the page. This is no longer the case with advanced language processing.
Google now uses LSI keywords to determine the overall topic of a page and feature this based on its results.
Intent Targeting Keywords
Intent targeting keywords are keywords especially designed to match the user’s intent when looking for a specific phrase. Intent keywords are the most important aspect of paid searches.
The main idea behind these keywords is to take transactional queries and create as many leads as possible through them.
As you can see, there are many different keywords to use for SEO. Use these different types of SEO keywords to your advantage and see how they can do wonders on your SEO campaigns. If you are still unsure about the SEO keywords for your website… just focus on the low competition, long-tail keywords that are evergreen.
Related: Best SEO Principles