Ultimate List of SEO Tools for Content Marketing Strategies

Growing a website is getting harder these days.

You need to make sure your content is great, your keywords aren’t too competitive, your website is mobile-friendly, and your website is free of errors.

Here is a list of SEO tools that we currently use, or have used in the past, for our growing our website and creating a foundation for our content marketing strategies.

Best Free Keyword Tools

A list of free keyword research tools for your content marketing strategies.

Keywords Everywhere

A Chrome extension for finding long tail keywords. If you put a keyword in Google Search, you’ll get the keyword search volume, average CPC, and keyword difficulty. Additionally, you will get alternative keywords suggestions.

Go to Keywords Everywhere

Keyword Shitter

This is a simple free tool for finding keyword suggestions. Simply enter your base keyword and the tool will spew out hundreds of keyword suggestions based on your keyword.

Go to Keyword Shitter

Best Paid Keyword Tools

A list of the paid keyword research tools for your content marketing strategies.


This is simply the best SEO & SEM tool to use for beginners and professionals. We use this tool and we often recommend this tool for anyone looking for a premium keyword finder that does keyword auditing, SERP rank tracking, competition spy, and other SEO tools.

Go to SEMrush

Mangools KWFinder

This KWFinder is simple to use and a great keyword research tool for anyone looking for a cheaper alternative to SEMrush and Ahrefs. This tool works well and isn’t bloated… it has an accurate keyword finding tool, SERP research tool, and a competition spy tool.

Go to Mangools KWFinder

Best Paid Outreach Tools

A list of paid SEO tools for content marketing outreach.


This outreach tool for automating the ability to find relevant influencers and bloggers in your niche.

Go to AuthoritySpy

SERP Insights

This outreach tool allows you to enter a keyword for any niche and receive a report containing information about all the competitors ranking high within a vertical. With this report, you can see what metrics you need to outrank your competition.

Go to SERP Insights

Majestic SEO

Quickly find relevant domains linking to your content. Majestic SEO is a powerful tool that is great for learning about domain trust flow, referring IPs, referring domains, and more. A great outreach and professional SEO tool to have for your content marketing strategy. This tool is often used with SEMrush to get a complete overview of a domain name, especially if you buy expired domains.

Go to Majestic SEO

Guest Post Tracker

Join a community of guest posters as this website provides access to a database of over 1500+ websites that accept paid and free guest posts.

Go to Guest Post Tracker

Best Free Website Crawlers

A list of free SEO tools for website crawling to help with your content marketing strategy.

Check My Links

A Chrome extension that allows you to quickly scan a web page for broken links.

Go to Check My Links

Domain Hunter Plus

A tool similar to the Check My Links extension, Domain Hunter Plus will scan a web page to see if the domains mentioned are available for purchase.

Go to Domain Hunter Plus

Screaming Frog

This website crawler has a useful free tool that can crawl a website to learn about website links, scripts, word count, header tags, and broken links. This tool is great for finding broken links as a way to do some backlink outreach.

Go to Screaming Frog

Best Paid Website Crawlers

A list of the best paid SEO tools for website crawling.

URL Profiler

A powerful SEO tool to quickly audit thousands of URLs at once. You can audit full domains, individual web pages, and even social media data.

Go to URL Profiler

Best Free Analytics Tools

A list of free SEO and analytic tools for analyzing your web pages to ensure you being penalized.

GT Metrix

This analytics tool allows you to do various speed tests on your website. You’ll get information on how to speed up your website if it’s a slow loading website.

Go to GT Metrix

Google Analytics & Search Console

This is a must-have if you want to do any kind of SEO. Google provides you with all the tools and data about your website. The only problem is that it may be hard for beginners to decipher.

Go to Google Analytics

You need to use Google Search Console so you can see how your website is doing in the searches. The Search Console will allow you to submit your sitemap, disavow bad links, check on website errors, and more.

Best Paid Analytics Tools

A list of the best paid analytics tools for SEO for the people that need more than the data from Google.

Bright Local

A tool focused on dominating local SEO. Bright Local is perfect for lead generation, citation management, and reputation management.

Go to Bright Local


Accuranker is simply a professional grade keyword tracking tool. This paid tool will track everything from local keywords to global keywords. The main advantage of this tool is the ability to dive deep and see data based on addresses, postcodes, cities, or even regions within Google and Bing.

Go to Accuranker


This is a tool that does one thing extremely well, Copyscape will scan the web for duplicate content you may have on your website.

Go to Copyscape


We hope you enjoyed reviewing this list of excellent tools to help with your search engine optimization. As a creator, you’ll need to always be on top of your content marketing in order to keep your website on the 1st page of the search engines.

Our ultimate list of SEO tools is always changing as we add better SEO tools, extensions, and apps for content creators. If you can please help up make this list even better by leaving a comment with your SEO tool suggestion. And remember to share this article if you think it may help out a friend.



How to Find Keywords for SEO?

An important content marketing strategy is taking the time to find keywords for SEO.

The first thing that comes to mind when a viral article is mentioned is how well written the content was… and then you get angry because it wasn’t!

On the other hand, it is surprising how some of the rich content out there doesn’t have a high amount of traffic. Usually, this is the result of the content creator failing to do proper long tail keyword research.

And this is why we want you to learn how to find keywords for SEO.

Keywords for SEO

Search engine optimization, or SEO, is extremely important for your longterm success. SEO is slow, no matter what you do, this is a slow and long road. If you have thousands of dollars to spend on paid search marketing then you may want to learn about that type of digital marketing as a way to speed up your process.

From the perspective of a good content creator, what needs to matters the most is finding the right keyword. The right keywords should always connect with those who matter the most, your audience. These keywords are sometimes referred to as search terms. Your search terms are a set of words that searchers will most likely type when searching for content.

Remember, when finding keywords, you’ll want to find good long tail keywords that don’t have too much competition. However, you want keywords that get a decent amount of traffic a month. For example, the keyword for this blog post, How to Find Keywords… has low competition and decent traffic numbers.

Traditional Keyword Research

Here are some tips to show you how to find keywords for SEO. This will help you increase your website traffic.

Keyword research is an essential step in trying to find good keywords, it involves the use of certain tools to know the specific keywords that are often used in searches in your field or market. Some of the popular keyword tools include Mangools Keyword Finder & SEMrushand many other tools. After getting the appropriate keywords using the right tool you can go further by searching the traffic strength of these words on Google Keyword Planner or Keywords Everywhere. With the knowledge of the strength of your keywords, you can then narrow them down based on their traffic volume, competition, and how relevancy.

For example, we use SEMrush at Blackandise and will find keywords using their premium tool. We will then use Google Keyword Planner or Keywords Everywhere to compare the keyword data. The reason we do this is that some of the data may not have updated their keywords. Additionally, this method has been working so why change it… 🤷🏽‍♂️

Latent Semantic Indexing Keywords

As we explain how to find keywords, we need to talk about LSI. LSI means latent semantic indexing and is the use of using synonyms in your content, images, and marketing campaigns. Inputting the location like the country, state, etc. can also increase your traffic especially when there is a physical market or location. An example is this, is that we’ve been working on ranking better for Houston + blogging.

Long Tail Keywords

In the process of finding those LSI keywords, you need to have some long tail keywords. These keywords often have low traffic but you can niche down and get good traffic by creating a lot of good content. Those 5 articles using long tail keywords will probably give you better traffic than those 20 articles using broad keywords. We had to learn this… the hard way. 😥

Long tail keywords are those four, five, or even six-worded phrased keywords that are extremely specific. These long tail keywords are important, competition is fierce and your success depends on learning how to create good content with long tail keywords.

Branded Keywords

This is a popular method but we do not think it’s worth it. Big brands and their names can be used in the process of finding high traffic keywords. It involves using big brand names like Coca-Cola or Facebook in content related to your website. It’s a risky SEO technique and isn’t worth it.

Using already established brands can quickly increase your website traffic, but it doesn’t do anything for your brand. So don’t do it, instead focus on building up your own brand with quality content. Once you have some good content, work on link building to slowly grow YOUR brand.

Wouldn’t it suck to create some amazing content about a certain brand and then get a cease & desist letter from them.


There are several methods for finding good high traffic keywords. Find good keywords, create great content, and share your content with others. These three things are often ignored by most content creators which is why it is difficult for many of us to increase our website traffic and grow. You shouldn’t take it lightly because all of this SEO stuff is important. As you are creating great content with your relevant keywords, you’ll slowly gain authenticity and authority on those search engines. This is when the fun happens as you see your traffic stay consistent and attract the right people organically. The simplest and most efficient ways to reach your goal is by staying consistent with this strategy.

You can use the KWFinder tool below to get started with your research.