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Outbound links aren’t a bad thing.
We just need to be smart about our outbound links.
There are many ways a blogger can optimize a blog to rank better in the search engines, and creating relevant outbound links is one avenue to enhance the authority of a site.
Outbound Links Improve Blog Rankings
Most bloggers do take outbound link SEO seriously. It’s one of the free methods to get the search engines to love your site. However, it is essential to have quality outbound links to be successful with this strategy.
Do you know how to generate these quality links?
Outbound linking for SEO has been very important since the Google Panda update. This post will help you get up and running generating quality outbound links for your site.
Our previous posts have addressed the strategies of getting backlinks to your site to enhance your SEO. The outbound link approach will help ensure that the ranking of your blog does not decline.
What is an Outbound Link?
An outbound link is an anchor on your site that points to content on another site. These type of links gives vital information to the search engines about the niche of your site. It’s also useful in blog authority because it enhances the trust and quality of your site.
Creating relevant outbound links has the dual advantage of giving the search engines a good clue about the niche of your site while helping you connect and build relationships with other bloggers in the same niche.
How to Link to Relevant Blogs?
The strategy of creating outbound links that will add value to your site is to links to other relevant articles in your niche. You should do your best to avoid creating links to random sites, even if they are in your niche. The search engines keep track on outbound links to help bloggers avoid creating links to banned and questionable blogs. Your outbound link approach should focus on sites that have an excellent Moz ranking and domain value.
Avoid Link Farms
Be careful to steer clear of two-way backlinks and other sites that a part of private blog networks. Private blogs are now in the radar of Google. The search engine giant has been penalizing such links and devaluing them.
Several Outbound Links
Although outbound links are useful for your sites, too many of them serve as an annoying factor that degrades the user experience on your site. Take a cue from Wikipedia and their SEO strategy. Wikipedia focuses on linking to other content within their own site and will only add external links to relevant content on other blogs. And this practice makes complete sense.
And then there are online review pages that are an exception of these principles. The typical examples are the “10 Best Web Hosting Services” or “Top 15 Best Free Data Recovery Software” style blog posts with multiple outbound pages but still rank well on Google.
Search engine optimization gurus recommend 1 outbound link for every 200-300 words.
Other posts should use outbound links moderately to enhance user experience. When you create useful content and do the relevant on-page SEO optimizations, your site visitors will be happy, and the search engines will love your site.
Give and Ask for Inbound Links
Bloggers should take advantage of the win-win benefits of linking to blogs. Giving out links adds value to the linked site and also provide benefits to your blog. It creates an avenue to build a relationship with other bloggers to receive backlinks in the future easily. Besides the SEO value, these links also funnel targeted traffic to the linked sites.
Where to Direct the Links?
There are many approaches you can use to determine the right place to direct your links. In a scenario where you are not sure about the right place to site as a reference for content on your site, you can link to a relevant major resource such as Wikipedia.
You can follow the suggestions below to create your outbound links.
- Create links to a page that adds additional value to your blog post.
- The page you linked to should have a good page authority and domain authority.
- Content with a high number of social media shares is an excellent choice. However, you should also take elements of domain authority into consideration.
The method we like to use at Blackandise is to always use relevant anchor text when we link to an external source. We also do internal linking if there is a post on our site relevant to the topic. And to prevent bounced traffic, make sure your external links open in a new tab.
There is no right or wrong strategy when it comes to creating outbound links. Everything should work in your favor as long as your linking strategy is smart and the content is relevant.
When in doubt, do a search to check out the pages that are dominating the top of the search engines. After some research, you’ll see that those pages are filled with several relevant outbound links.