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What is the Length of the Average Blog Post 2020?

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How long should a blog post be is one of those funny questions? We ask this question often because the answer changes every year.

The truth is that if you simply write strong content for your niche, you’ll be rewarded.

However, there is confusion because we see so many successful bloggers publishing 200-word blog posts filled with pictures as well as successful bloggers with 3,000-word blog posts without pictures.

You’ve probably heard many people and marketing experts attribute this to the fact that search engines consider longer format content to be much more valuable, making the algorithm much more likely rank that lengthier piece of content toward the top.

What Is The Average Blog Post Word Count?

Now you know that longer content will contribute to your success. But what does exactly “long” mean? Is it 500 words? 5,000 words? What is the average length of a blog post? Well, this may vary. If you review all the research on the topic, you will come up with a variety of different numbers.

The expert answer is to simply write great content while providing value to your audience. Do not waste time your audience time, simply answer the question… you need to write for your audience and not for the search engine.

The technical answer is to have an average blog post length of around 1,500 words to give you more opportunities to rank.

Should You Write More Than The Average Blog Post Length?

The publishing platform, Medium, did a little research to determine how much time people will spend reading a blog post. The average they found was about seven minutes.

In an article about the study, the social media platform, Buffer, claimed that seven minutes equals about 1,600 words; however, a post with a large number of photos could reduce the total word count to 1,000.

Granted, much of this research is several years old at this time. However, it seems that blog posts that exceed the 1,000-word mark are still the standard you want to aspire to, even a few years later.

A more recent survey by Snap Agency found that 51% of respondents wanted to read content that was between 700 and 1,500 words. In contrast, only 27% of respondents answered that blog posts of 300 to 700 words were preferable.

How Many Words In A Blog Post?

There are numerous studies and statistics that point to the fact that 1,500-words may be the best length for your standard articles. However, it is also advisable to add a bit of content even longer.

A company named CoSchedule took a look at its own high-performance blog posts and discovered that each of its posts on the first page of Google actually had more than 2,000 words, which shows that investing work to create even more extensive content could be a smart decision for your own strategy.

What Should You Include In A Blog Post?

What to include in your 1,500-word blog post? When writing a detailed medium-length blog post, you need to know your overall goal, before focusing on the average word count.

Why The Blog Should Include A Good Topic?

This is the main aspect that determines the length of a blog post. When you write a specific blog post on any topic, it is always defined with a purpose. It can be for marketing purposes, tutorials, share information or simply generate discussions.

If your blog post topic is vague and difficult to understand, your visitors will leave.

Why The Blog Should Include Good Relevant Keywords?

According to thorough SEO research conducted by Backlinko, the highest-ranking articles on Google are usually long and detailed posts. These articles are usually preplanned with proper keyword research.

The highest-ranked articles on Google are often greater than 2,000 words and filled with keywords. If you want your post and websites to rank higher in the search engines, the longer posts are usually the best solution for getting started as you can add more relevant keywords.

Conclusion

Our working strategy is to write 1,000 to 1,800-word blog posts and write shorter blog posts to support it. Obviously, there are many other elements at play such as strong CTAs, beautiful images, and compelling headlines… but we’ve noticed that most of the successful blogs focus on the long blog length, a good topic, and relevant keywords. We’ve seen many successful bloggers mix things up and publish smaller blog posts.

Related: What To Blog About?

By Cartez Augustus

My name is Cartez and I'm a blogger from Houston, Texas focusing on content marketing strategies and tech gadgets.