If you want to learn how to do your own SEO, the very first and most important thing you have to remember is that SEO doesn’t just start and finish with a few steps.
Search engine optimization, or SEO, is an ongoing process that you need to monitor and manage on a constant and consistent basis. Before we switched to using agency tools, we used the affordable Mangools KW Finder to start up our SEO strategy.
Do your own SEO?
There are several steps involved in this process, all of which play a crucial role in their own unique way.
Here are the essential steps on how to do SEO that you can follow to ensure the success of your SEO campaign.
Brainstorm for new keywords
Right from the start, it is a must that you pick relevant keywords or keyphrases. There are three stages to brainstorming. First, ask for help from your friends and colleagues. Take note of the keywords and phrases, focusing on quantity first.
Refine these keywords and remove those that are not suitable or irrelevant for your website and its topics. Refine your list further and decide on the keywords you will work with.
Do keyword research
Once the brainstorming is done, it is time to research the keywords in your list. The goal here is to screen all keywords using specialized keyword tools.
Audit final keywords
Following the keyword research, you will now have a list of keywords. Try not to overdo it and set a standard for your keywords. We like to stick with low competition evergreen keywords.
These keywords can be used for meta-information. It shouldn’t cause you to worry if you got lots of keywords since some can be used later on.
As for your general meta information, settle for 5 to 10 keywords or key phrases. These must be the ones that are most unique and most specific to your particular business.
Prepare meta descriptions
With the use of your researched keywords, come up with conscious but short descriptions that are not longer than a couple of short sentences. Use your creativity and describe your unique selling proposition or USP here.
Implement meta descriptions
The Meta-information can be implemented either in code or via a back end if you are using a CMS. Make sure you check if all changes are really applied.
Focus on copywriting
Copywriting comes next. The truth is this is the most critical step on how to do your own SEO. With the use of your researched phrases and words, write texts for every web page.
If you already wrote the texts, try to add the researched keywords to them. It is highly recommended that you hire professional copywriters to produce the texts for your website to get higher quality content.
Optimize your website pages
You can still optimize the rest of the pages on your site. Put the unused keywords to good use and add at least two unique keywords on every important page.
This is the final but most important step on how to do SEO. When it comes to SEO campaigns, the numbers are extremely essential to know whether you succeeded or failed.
There are various analytics and statistics tools available. But, more than measurement and analysis, see to it that you also apply the much-needed refinements.
Once again, it is not enough that you know how to do your own SEO. Doing your own SEO is like doing long meticulous website maintenance. This process is continuous and the steps above should be repeated over and over every few months. And in the end, you’ll be rewarded.