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Social media marketing is more than simply creating a Facebook page. It’s about having a solid social media content strategy.
If you are managing social media for a business, you’ll want to have your content strategy planned out weeks in advance.
The real benefits of social media as a progressive marketing strategy come from the content you provide your fans and followers.
Creative Social Media Content Strategy
Great content will attract attention. It will inform and inspire, and it will establish you and your business as experts in your field. Great social marketing content can also be used to drive traffic to your website, your online store, your blog, and even other social platform profiles. Great content can win you more Facebook likes and find you more Twitter followers. Great content will spark interactions and positive debates. People will share and like your posts, and they will refer their friends and business colleagues to your social media profiles because you have such great ideas.
The following below are the creative social media content marketing strategies you can adopt.
Start your own blog
Blogging is a great way to establish yourself as an expert and to also define your own niche. If you are a great writer, and you can express yourself clearly, then consider writing it yourself. You can easily outsource blogging to professional writers at an affordable rate, however, it is essential that you find a writer who can convey the messages of your business. A blog should be unique and personal. You could consider writing some notes or bullet points, so your writer can use these in their blogs. If you do write a blog yourself, ensure that the communication remains professional and that you express yourself well.
You will also need to ensure that you have enough time to maintain it while managing your day to day business operations. You can follow our article to learn how to start blogging now.
Show off cool stuff
Social marketing is all about honesty and personality. Tell the story of your business, the people, the background, the experiences of the business that will interest people. Bring your business and your team’s personality to life! Post music you like, infographics that inspire you, links to creative designs and products that are not your own, or events and celebrations that you are taking part in. This is especially important if you are in a creative field. There is nothing wrong with a graphic designer posting about the music he likes while he’s working on his latest project.
This information helps build your authentic online presence, and defines you as a real individual, with tastes and personality. You are not just a name on a computer screen. You can follow our article to learn about social media growth tips.
Share behind the scenes photos
People like to know what’s going on in your world. They are intrusive and use social networks to get the latest gossip. Not only in celebrities, but in you too! Consider taking spontaneous photographs of your office, your home or your special job functions. These should always be tasteful, but there is nothing wrong with showing a few funny bloopers or personality shots. It all depends on your own business image, and how you want to present yourself.
Take photos of exhibitions you attend, work, Christmas parties or professional development days. If you have a great office, tidy it up, and take some photos of the people who work there.
Become a resource for others
Your social media content certainly doesn’t need to be your own. The beauty of social media for business is that you can easily share content created by others, elsewhere on the web, or within your own professional network. If someone writes an article or shares an idea that is related to the work you do, share it. This is also a networking strategy. When you share the work of your clients or business partners, it helps them and makes them feel good.
This is how successful business relationships work. A simple share can mean a lot for someone else, and later on, they will return the favor.
Keep it simple and don’t be afraid to imitate strategies that work. We hope our creative social media content strategies article was helpful. Check out our Ultimate List of Content Marketing Strategies for more examples and tips.