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The aim of search engine optimization (SEO) is to obtain high-quality traffic from search engines such as Google, Bing or Yahoo. This can be done using WP SEO plugin and tools. SEO techniques provide the website owner with a return on their investment and hopefully in the long term a constant stream of clients. SEO is so important for WordPress websites because they are rarely on the first page of a google search. The four key components of SEO are content, technical factors, authority and user experience.
- Website content must be unique and worth something to the website visitor.
- The website must load fast and not buffer. It also must have a user-friendly interface.
- The website needs to have backlinks and an authorship that is trustworthy.
- A high bounce rate and a longer average time on site are needed for a website’s longevity.
The WordPress website creation system itself is not SEO friendly. Therefore, the best way to include SEO to WordPress is to install a WP SEO plugin. The three best WordPress SEO plugins and tools are Google AdWords, Moz’s Open Site Explorer and WordPress SEO by Yoast. These three plugins will hopefully enable your website to get more exposure.
Google Keyword Planner
Obviously, Google is clearly the company who has the most intelligence in what users are looking for. The Google AdWords Keyword Planner tool is free to use and it is easy to gain keyword ideas from it. Having the correct keywords in your website’s content is required for having a stronger position in search engines. Discovering, comparing and having the correct keywords is important in maintaining a website’s traffic flow in the long term. The homepage of your WordPress website is the best place to use as many keywords as possible to improve SEO. And if you’re really enjoying the Keyword Planner then you can check out the popular book on Amazon called, AdWords Workbook, to learn more about researching keywords and advertising.
Open Site Explorer
Open Site Explorer is a free tool that has been developed by Moz to allow users to look at data for every domain name. It enables you to obtain information on backlinks and link-building opportunities. The tool provides:
- A domain authority rank
- A page authority rank
- The number of links to the page in the last 2 months
- The total number of links to the page
Getting exposure is an important process of SEO and this tool is a great way to track the exposure that your WordPress website is getting. Moz also provides more tools to help to remove the complexity of SEO. This service requires a paid subscription but it is well worth your money.
Yoast SEO for WordPress is considered to be the number one plugin on World Wide Web. There are a paid version and a free version of the plugin. It is undoubtedly the best WP SEO plugin available for bloggers. The paid version offers:
- Keyword optimizing
- Preview of your page
- Reliability checks
- Full control over your “breadcrumbs”
- No duplicate content
- Technical stuff in the background
- Constant updates for Google’s search engine algorithm
- Internal liking suggestions
- Content insights
- A redirect manager
The WordPress SEO Yoast plugin enables more visitors and attracts engagement of website users. It also helps in making sure that your website does not buffer, secure from hackers and is user-friendly.
These three plugin and tools are a good way to improve the SEO WordPress process. It is beneficial in attracting visitors to your WordPress website. We all know that if we are not getting any traffic our websites have no purpose and business will not grow. So, start using the best WP SEO plugin and tools and keep your visitors hooked up.